Monday, October 21, 2013

Locating art in the brain of the beholder - life - 21 October 2013 - New Scientist

(Image: Juan Manuel Castro Prieto/Agence VU/Camerapress)
21 October 2013 by Kat Austen

New books 
by Anjan Chatterjee and Arthur Shimamura tackle neuroaesthetics, the search for links between brain activity and preferences for art
WHO is your favourite artist? You may, like me, find the question difficult to answer. My preferences vary, and I like different artists for different reasons: Paul Klee, Anish Kapoor, Vincent van Gogh, Claude Monet...
Whatever your own answer, it is bound to differ from mine or anyone else's. That's one of the beautiful things about art – everybody interprets and experiences it differently.
But why? Aesthetic preference is one of hundreds, perhaps thousands, of ways in which humans differ from one another. Many differences are largely a product of culture and environment – musical taste, for example. But basic biology also plays a role, as research into areas such as personality, intelligence and food preferences has started to reveal. Now visual aesthetic preferences are coming under the same microscope.
How much can we understand about art preferences? Two new books try to answer that question, with a focus on neuroaesthetics – the application of neuroscience to art appreciation.
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